At a glance
Public transit agency · Organic social media (Facebook, Instagram) · 6-month engagement, 2021
The situation
In 2021, during the COVID-19 pandemic, Mountain Transit asked us to help establish its social media presence. It had no Instagram account.
What we did
We created a new Instagram profile and ran organic content on Facebook and Instagram, with a strategy built on community engagement and nostalgic tourism: Mountain Transit's role in connecting residents and visitors to the places they love.
Results
- 15,792
- organic Facebook impressions
- 1,621
- organic Facebook engagements
- 1,492
- organic Instagram impressions
- 458
- organic Instagram engagements