At a glance
Fitness app startup · Marketing plan and Google Ads for an app launch · One-time budget $1,500 · 2021
The situation
My Workout Builder is a free app that builds customized workouts. It was launching into a crowded, competitive fitness app market.
What we did
We built the launch marketing plan, researched competitors, handled keywords and App Store descriptions, and ran Google Ads for the launch.
Results
- 1,830
- impressions
- 998
- results
- $1.47
- cost per install, above average for the category
- Ad spend earned back through premium users within about two months
In their words
Digital Mountaineers, LLC. is the right team to hire if you're a startup wanting to make the most of your budget.